Did you know that…
29% of marketing budgets are dedicated to MarTech
According to research conducted by
What is MarTech?
MarTech is where marketing and technology meet.
A mismatched collection of platforms from the two different disciplines will put an artificial ceiling on your business’s growth.
But if you base your business strategy on combining the two disciplines it will be far greater than the sum of its parts.
Why martech is important
Why is MarTech
Technology moves far faster than the pace large corporations change. MarTech helps companies quickly incorporate the latest innovations and stay on the cutting edge of the latest technological advancements.
Stop trying to match the demands of your customers and start exceeding them by empowering marketeers with the tools to ‘get sh*t done’ today.
Same difference … the struggles all companies face
Companies of all shapes and sizes struggle with the same things: leveraging the latest technology to achieve their marketing goals – all within budget. Sound familiar?
You’re up to your knees in obligations and up to your elbows in debt. No one said starting a business would be easy, but this is getting out of hand. I’ll help you out of the quicksand by creating a predictable and repeatable sales process so you can focus on building your business.
When growth slows down, doubt sets in. Where do you go from here? Most scale-ups eventually hit the glass ceiling when it comes to sales and start to see customer attention dwindle. Is it time for a complete overhaul, or will a nudge in the right direction get you back on track? Don’t let that ceiling fool you, it’s actually the floor of your next chapter in business.
Business is booming, but the employees are turning on you. The workload is getting too heavy and there’s no longer a clear goal the staff can work towards. Internal struggles and conflicts can lead to a company that rots from within. It’s time for a clear focus and a unified team. Get an outside perspective from someone who’s seen it all before.
You’re so far ahead of the competition that you’re running the risk of losing control of the steering wheel. You need to get grounded – fast – before your business crashes and burns. Being a front runner means the road ahead isn’t paved. Stay on course with the support of someone with plenty of experience and a fresh perspective.
Why MarTech matters to your organisation
An effective MarTech solution streamlines every stage of your organisation’s marketing cycle – attracting, engaging, converting, managing and understanding your target customer.
If you’re performing every marketing action manually within your organisation then MarTech can unlock another paradigm of productivity and help you reach your customers more effectively.
Ever wondered what return you’re getting from your marketing investment? Effective analytics links your investment to concrete results. This requires acquiring data, processing the information and analysing the output. And most of this process can be automated using the right tools.
The road from cold lead to a paying customer can be a long one. Stop losing valuable leads and take the shortest route to a sale through lead management tools that work. Receive signals if potential clients are losing interest, and know when to cut your losses on a prospect. There’s only so much time and money you can invest – a lead management solution helps you invest it where it counts.
Just because you’ve converted a client doesn’t mean it’s time to rest on your laurels. Make sure your clients don’t start thinking about switching to a competitor with customer relationship management. There are several MarTech solutions that help you retain customers and to get back the love you put into them.
In the world of big data, quantity is often valued over quality. Why not both? Gather data and make sure it’s available when you need it. With the right digital asset management tools you won’t drown in data, but profit from it.
I GET SH*T DONE
Want to know how I can help your business? Let’s chat.
Nitty gritty of martech
The four P’s of MarTech
Word of warning: MarTech is a powerful tool if you use it wisely but can blow up in your face if you’re not purposeful about implementing it in your organisation. I use the four P’s of MarTech to help you:
- Reach more people
- Create greater engagement
- Respond faster
- Increase relevance
- Sell more
- Spend less
The four P’s of MarTech:
Plan: The WHY
It all starts here. If you’re working from a plan the entire customer journey will be clear and predictable. All the elements will fall into place, ready to be optimised into an accelerated marketing strategy that will help you reach your business goals.
People: The WHO
Steering a business in the right direction takes a team effort. You need management, staff, and contractors signing from the same hymn sheet to drive real results. I’ll make sure you can deal with platform partners, marketing automation managers, data scientists and growth hackers.
Platforms: The WHAT
The right tools will lay the groundwork for building a marketing strategy that won’t crumble during implementation. I’ll help you pick the platforms that will integrate everything, from advertising and sales to data management. This will allow you to reach your goals with tools like email marketing and a robust sales platform while seamlessly collecting and analysing all available data.
Process: The HOW
You have the right plan and you have the right people. Now you need the right tools for the project – perfectly integrated platforms that align everything from advertising and sales through to data collection. I’ll help guide you through the available tools and find the perfect solution to suit your business’s exact needs.
What I will do for you
There are a lot of possibilities, but also a lot of uncertainties and choices to make. Choose for a partner that will guide you along the way, helping you to reach your goals. I can help you with challenges like:
You have to sow the seeds in order to grow the seeds. I’ll help you create a growth strategy that works from the ground up, providing an enterprise wide understanding of the shared goals and opportunities.
The way consumers and companies communicate, interact, spend or find information online has changed enormously in the last decade and will continue to do so. Take advantage of digital acceleration instead of being left behind.
There have never been more opportunities to reach customers as today. These possibilities will continue to grow and expand. Take advantage of everything ecommerce has to offer and reach a whole new audience.
Better together. You can reach higher if you stack technological tools. However, if the individual parts are not optimal, or the stacking process is not controlled and managed, the chances for failure are considerable. Choose for stability in your tech stack.
Marketing and analytics
Data decides our decisions. Decisions decide our future. Analytics allow you to quantify the effects of changes to your marketing strategy. That’s invaluable to be able to scale what works and improve what doesn’t.