Take your skills to the next level with the knowledge I share on my blog.
The importance of a killer value proposition
There are sales people who can sell a book to a blind person. That’s an accomplishment, but wouldn’t be easier AND more useful to sell this visually impaired person a book in braille? Marketing can make or break a great product or service, the journey becomes a lot more logical if the offer matches the […]
To CDP or not to CDP
Have you ever wondered how you can identify preferred customers based on data? Adding a ‘love’ emoji next to your BCF (Best Customer Forever) might look cute, but that’s not the solution we’re looking for. In MarTech, you have to make choices in both tools and implementation. Just because a high-end solution works for one […]
World wide team building for team leaders and members
“Working from home is here to stay.” These are the words of Eric Yuan, CEO of Zoom, the video collaboration platform that has become a household name in 2020. We’re not saying Yuan had a hand in unleashing the Coronavirus upon the world, we can confirm his company increased its revenue by 370% in Q4/2020 […]
Healthy Churn equals Healthy Business; 11 ideas you can immediately use to reduce organizational churn
If you are a store owner the proposition is simple: In order to convert new customers they first have to come through the door. But what if there is a revolving door and the customers go out as quickly as they enter? In that case you’re left with a vacant store and an empty cash […]
What does iOS 14 mean for your Facebook strategy?
The new trend in MarTech is privacy. The era in which companies had an almost unlimited access to the online identity of individual users seems to have run its course. More and more organizations, lawmakers and tech companies are making the shift from personal tracking to a more anonymous model. This could seriously impact your […]
Sales funnels vs. Growth loops
If you’re involved in marketing you are certainly aware of sales funnels. In stores, online, for products or services; the sales funnel is thé standard strategy for customer conversion. But this old marketing method is definitely showing its age, the growth loop seems better suited to successful business growth. Instead of a linear approach to […]