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Successfully Implementing Marketing Automation in 8 Steps
For a business to implement marketing automation regardless of size is not always an easy process. There are so many solutions that offer lots of new features to suit whatever type of business you run. In this post you will discover how to apply marketing automation, and you can use it to maintain the efficiency […]
MarTech vs. AdTech: Major Differences Explained
The 21st-century marketing technology world might seem a little complex for any newbie, given the numerous emerging terminologies you’d come across and must get acquainted with. Take, for instance, terms like AdTech and MarTech, which are often used interchangeably. At some point, you might wonder if they mean the same thing. Let’s simplify this: MarTech […]
MarTech, aka marketing technology, is the new kid on the block in the marketing world. Marketing automation is only about 10 years old, but significant growth has already been seen in marketing technology companies. In this article, you will learn about marketing technology, including the various platforms that are available and how they may aid […]
What Is A CRM Roadmap?
Every success-driven business understands that customer is everything, hence the famous mantra “your satisfaction; our desire.” To drive the best customer experience or “customer satisfaction,” more companies are integrating Customer Relationship Management (CRM) solutions into their business processes. But then, it’s not just about owning a CRM system, but more about implementing this system effectively! […]
Top 10 CRM Strategy Examples And How To Create An Effective CRM Strategy
It’s no longer news that the success or failure of most small businesses largely depends on the kind of relationships they establish with their customers. Thus, Customer Relationship Management (CRM) has become one of the most popular concepts in modern-day business. It refers to the combination of strategies, tools, techniques, and technologies used to create […]
Marketing Automation vs. CRM
CRM vs marketing automation; Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM software is used primarily for sales purposes, and marketing automation is used mainly for marketing. Main differences between marketing automation and CRM? Although CRM software and […]