Did you know that…
29% of marketing budgets are dedicated to MarTech
According to research conducted by
What is MarTech?
MarTech is where marketing and technology meet.
A mismatched collection of platforms from the two different disciplines will put an artificial ceiling on your business’s growth.
But if you base your business strategy on combining the two disciplines it will be far greater than the sum of its parts.
Why MarTech is important
Why is MarTech
important?
Technology moves far faster than the pace large corporations change. MarTech helps companies quickly incorporate the latest innovations and stay on the cutting edge of the latest technological advancements.
Stop trying to match the demands of your customers and start exceeding them by empowering marketeers with the tools to ‘get sh*t done’ today.
Common struggles
Same difference… the struggles all companies face
Companies of all kinds struggle with the same things: leveraging the latest technology to achieve their marketing goals – all within budget. Sound familiar?
Start-up
You’re up to your knees in obligations and up to your elbows in debt. No one said starting a business would be easy, but this is getting out of hand.
I’ll help you out of the quicksand by creating a predictable and repeatable sales process built on a MarTech solution that scales with your business every step of the way.
Scale-up
When growth slows down, doubt sets in. Where do you go from here? Most scale-ups hit the glass ceiling with sales and start to see customer attention dwindle.
Is it time for a complete overhaul, or will a nudge in the right direction fix everything? Don’t let that ceiling fool you – it’s the floor of the next stage of your business.
Agency
Business is booming, but the employees are turning on you. The workload is getting too heavy and there’s no longer a clear goal the staff can work towards.
Internal conflicts can rot a company from within. It’s time for a clear focus and a unified team. Get an outside perspective from someone who’s seen it all before.
Venture capitalist
You’re growing so fast that you’re running the risk of losing control of the steering wheel. You need to get grounded before your business crashes and burns.
Being a front runner means the road ahead isn’t paved. Stay on course with the support of someone with plenty of experience and a fresh perspective.
The fundamentals
Why MarTech matters to your organisation
An effective MarTech solution streamlines every stage of your organisation’s marketing cycle – attracting, engaging, converting, managing and understanding your target customer.
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If you’re performing every marketing action manually within your organisation then MarTech can unlock another paradigm of productivity and help you reach your customers more effectively.
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Ever wondered what return you’re getting from your marketing investment? Effective analytics links your investment to concrete results. This requires acquiring data, processing the information and analysing the output. And most of this process can be automated using the right tools.
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The road from cold lead to a paying customer can be a long one. Stop losing valuable leads and take the shortest route to a sale. Receive signals if potential clients are losing interest and know when to cut your losses on a prospect. There’s only so much time and money you can invest – a lead management solution helps you invest it where it counts.
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Just because you’ve converted a client doesn’t mean it’s time to rest on your laurels. Make sure your clients don’t start thinking about switching to a competitor with customer relationship management. There are several MarTech solutions that help you retain customers and to get back the love you put into them.
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In the world of big data, quantity is often valued over quality. Why not both? Gather data and make sure it’s available when you need it. With the right digital asset management tools you won’t drown in data, but profit from it.
I GET SH*T DONE
Want to know how I can help your business? Let’s chat.
Nitty gritty of MarTech
The four P’s of MarTech
Word of warning: MarTech is a powerful tool if you use it wisely but can blow up in your face if you’re not purposeful about implementing it in your organisation. I use the four P’s of MarTech to help you:
- Reach more people
- Create greater engagement
- Respond faster
- Increase relevance
- Sell more
- Spend less
The four P’s of MarTech:
Multifaceted professional
What I will do for you
There are a lot of possibilities, but also a lot of uncertainties and choices to make. Choose for a partner that will guide you along the way, helping you to reach your goals. I can help you with challenges like:
Growth strategy
You have to sow the seeds in order to grow the seeds. I’ll help you create a growth strategy that works from the ground up, providing an enterprise wide understanding of the shared goals and opportunities.
Digital accelaration
The way consumers and companies communicate, interact, spend or find information online has changed enormously in the last decade and will continue to do so. Take advantage of digital acceleration instead of being left behind.
Ecommerce scaling
There have never been more opportunities to reach customers as today. These possibilities will continue to grow and expand. Take advantage of everything ecommerce has to offer and reach a whole new audience.
Tech Stack
Better together. You can reach higher if you stack technological tools. However, if the individual parts are not optimal, or the stacking process is not controlled and managed, the chances for failure are considerable. Choose for stability in your tech stack.
Marketing and analytics
Data decides our decisions. Decisions decide our future. Analytics allow you to quantify the effects of changes to your marketing strategy. That’s invaluable to be able to scale what works and improve what doesn’t.
ARE YOU READY TO GET SH*T DONE?
Let’s have a chat to see how I can help you take your business to the next level.