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It’s no longer news that the success or failure of most small businesses largely depends on the kind of relationships they establish with their customers. Thus, Customer Relationship Management (CRM) has become one of the most popular concepts in modern-day business. It refers to the combination of strategies, tools, techniques, and technologies used to create […]
MarTech MarTech sounds like something out of a sci-fi movie but it is actually a simple concept. MarTech, also known as marketing technology, details the suite of systems and tools that aid marketers in having a better relationship and engagement with their customers. Examples of MarTech include any technology that any corporation uses to deliver […]
If you are a store owner the proposition is simple: In order to convert new customers they first have to come through the door. But what if there is a revolving door and the customers go out as quickly as they enter? In that case you’re left with a vacant store and an empty cash […]
If you’re involved in marketing you are certainly aware of sales funnels. In stores, online, for products or services; the sales funnel is thé standard strategy for customer conversion. But this old marketing method is definitely showing its age, the growth loop seems better suited to successful business growth. Instead of a linear approach to […]
