Take your skills to the next level with the knowledge I share on my blog.
Tips For Technologists: Innovation Through Collaboration
Staying relevant in the ever-growing technology industry requires more than the bare minimum. For any business to stay afloat and attract more investors, problems must be solved, and solutions must be provided. Of course, it’s impossible to solve problems without innovation, and collaboration is the key to rapidly unlocking new ideas to solve old problems. […]
How to Build an Effective MarTech Strategy
MarTech MarTech sounds like something out of a sci-fi movie but it is actually a simple concept. MarTech, also known as marketing technology, details the suite of systems and tools that aid marketers in having a better relationship and engagement with their customers. Examples of MarTech include any technology that any corporation uses to deliver […]
What is MarTech stack?
MarTech stacks are frequently used to plan marketing efforts, simplify onerous operations, measure the impact of marketing activities, and promote more efficient spending. It is a collection of integrated marketing technology products that help you grow your business. The goal is to optimize marketing operations, analyze growth experiments, and attract new customers utilizing cutting-edge techniques. […]
What Is Local Marketing Automation?
As local businesses keep going online, the digital marketplace has become more competitive than ever. More business owners are striving to improve the online visibility of their brands to drive more buyers to their local stores. That’s why the success of most local businesses depends on how effective their local marketing strategy is. Thus, local […]
Benefits of CRM for Small Businesses
Clients are the lifeblood of any company. Small enterprises are no different. You wouldn’t be able to build your business, obtain vital feedback, pay your employees, or take that well-deserved holiday if you didn’t have them. Regardless of the services or products you provide, customers and clients are constantly searching for a pleasant experience. With […]
The importance of a killer value proposition
There are sales people who can sell a book to a blind person. That’s an accomplishment, but wouldn’t be easier AND more useful to sell this visually impaired person a book in braille? Marketing can make or break a great product or service, the journey becomes a lot more logical if the offer matches the […]