What is Marketing automation and why should you care?
According to Gartner, (Refer to Ebook) Marketing Automation is a software that assists marketers with customer segmentation, customer data management and campaign management. link It provides marketers with the ability to offer real-time, targeted, data-driven campaigns Strong along with enhanced efficiency and productivity.
However, Sean defines as:
The process by which marketers deploy technology and build processes to provide relevant and compelling content and offers to their customers or groups of customers, at the right time, across every touchpoint, at scale.
Touch on benefits:
Marketing Automation is fundamentally about being able to do more with less. Marketing Automation lets you talk to more people, create greater engagement, respond faster, be more relevant, sell more, reduce costs, decrease customer churn, mitigate wasted spend, expend share of wallet. Whether you are a for-profit or not-for-profit business, it is essential to maximise the potential of your spend and minimise the wastage.
- Marketing Automation is fundamentally about being able to do more with less.
- Marketing Automation lets you talk to more people, create greater engagement, respond faster, be more relevant, sell more, reduce costs, decrease customer churn, mitigate wasted spend, expend share of wallet. Whether you are a for-profit or not-for-profit business, it is essential to maximise the potential of your spend and minimise the wastage.
If executed correctly, marketing automation results in:
- Increased loyalty
- Higher lifetime values
- Improved customer satisfaction
- Enhanced reputation and positive reviews
- Increased loyalty
- Improved conversion to sale
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Marketing Automation is fundamentally about being able to do more with less. It lets you talk to more people, and do more.
The four goals of Marketing automation
- Time savings. By automating many of the standard, daily tasks, marketers can deliver more; more innovative strategies; more targeted communications; more analysis of campaign effectiveness, leading to better targeting and innovation etc.
- Increased customer value. By understanding when or what a customer might be looking to purchase, or by providing additional, complementary products and services at the right time, it is possible to increase overall customer value.
- Cost Savings. By reducing the time to service customers and targeting only those relevant to your activity, marketers can create an environment where costs savings occur routinely.
- Extended customer loyalty. By reducing the time to service customers and targeting only those relevant to your activity, marketers can create an environment where costs savings occur routinely.
Marketing automation
Conclusion
- Time savings. By automating many of the standard, daily tasks, marketers can deliver more; more innovative strategies; more targeted communications; more analysis of campaign effectiveness, leading to better targeting and innovation etc.
- Increased customer value. By understanding when or what a customer might be looking to purchase, or by providing additional, complementary products and services at the right time, it is possible to increase overall customer value.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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