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MarTech, aka marketing technology, is the new kid on the block in the marketing world. Marketing automation is only about 10 years old, but significant growth has already been seen in marketing technology companies. In this article, you will learn about marketing technology, including the various platforms that are available and how they may aid […]
Staying relevant in the ever-growing technology industry requires more than the bare minimum. For any business to stay afloat and attract more investors, problems must be solved, and solutions must be provided. Of course, it’s impossible to solve problems without innovation, and collaboration is the key to rapidly unlocking new ideas to solve old problems. […]
MarTech stacks are frequently used to plan marketing efforts, simplify onerous operations, measure the impact of marketing activities, and promote more efficient spending. It is a collection of integrated marketing technology products that help you grow your business. The goal is to optimize marketing operations, analyze growth experiments, and attract new customers utilizing cutting-edge techniques. […]
Have you ever wondered how you can identify preferred customers based on data? Adding a ‘love’ emoji next to your BCF (Best Customer Forever) might look cute, but that’s not the solution we’re looking for. In MarTech, you have to make choices in both tools and implementation. Just because a high-end solution works for one […]
