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There are sales people who can sell a book to a blind person. That’s an accomplishment, but wouldn’t be easier AND more useful to sell this visually impaired person a book in braille? Marketing can make or break a great product or service, the journey becomes a lot more logical if the offer matches the […]
The new trend in MarTech is privacy. The era in which companies had an almost unlimited access to the online identity of individual users seems to have run its course. More and more organizations, lawmakers and tech companies are making the shift from personal tracking to a more anonymous model. This could seriously impact your […]
