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Successfully Implementing Marketing Automation in 8 Steps
For a business to implement marketing automation regardless of size is not always an easy process. There are so many solutions that offer lots of new features to suit whatever type of business you run. In this post you will discover how to apply marketing automation, and you can use it to maintain the efficiency […]
MarTech vs. AdTech: Major Differences Explained
The 21st-century marketing technology world might seem a little complex for any newbie, given the numerous emerging terminologies you’d come across and must get acquainted with. Take, for instance, terms like AdTech and MarTech, which are often used interchangeably. At some point, you might wonder if they mean the same thing. Let’s simplify this: MarTech […]
What Is A CRM Roadmap?
Every success-driven business understands that customer is everything, hence the famous mantra “your satisfaction; our desire.” To drive the best customer experience or “customer satisfaction,” more companies are integrating Customer Relationship Management (CRM) solutions into their business processes. But then, it’s not just about owning a CRM system, but more about implementing this system effectively! […]
Marketing Automation vs. CRM
CRM vs marketing automation; Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM software is used primarily for sales purposes, and marketing automation is used mainly for marketing. Main differences between marketing automation and CRM? Although CRM software and […]
What Is Local Marketing Automation?
As local businesses keep going online, the digital marketplace has become more competitive than ever. More business owners are striving to improve the online visibility of their brands to drive more buyers to their local stores. That’s why the success of most local businesses depends on how effective their local marketing strategy is. Thus, local […]
Benefits of CRM for Small Businesses
Clients are the lifeblood of any company. Small enterprises are no different. You wouldn’t be able to build your business, obtain vital feedback, pay your employees, or take that well-deserved holiday if you didn’t have them. Regardless of the services or products you provide, customers and clients are constantly searching for a pleasant experience. With […]